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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

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Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.Based on extensive...

By Regina Lee Blaszczyk
Series: Studies in Industry and Society (Book 16)
Paperback: 408 pages
Publisher: The Johns Hopkins University Press (June 19, 2002)
Language: English
ISBN-10: 0801869145
ASIN: B005ZOE1CE
Product Dimensions: 9.2 x 6.1 x 1.1 inches
Format: PDF Text TXT book

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