Evolve: Marketing (^as we know it) is Doomed

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Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing’s role has always been about creating customers, and like the buyer's journey, this role has changed dramatically. We are now tasked with including custom...

By Daniel Newman
File Size: 3200 KB
Print Length: 390 pages
Publisher: Broadsuite, Inc. (February 16, 2015)
Publication Date: February 16, 2015
Sold by: Amazon Digital Services LLC
Language: English
Text-to-Speech: ::::
Word Wise: Enabled
Lending: Not Enabled
Screen Reader: ::::
Format: PDF ePub TXT book

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It's long past time someone in the know revealed the truth about advertising and marketing today. This is the book.Millions upon millions of dollars are wasted on outdated methods. Everyone loses: from client to creatives to account rep. There are techniques to market successfully... but they first ...

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In 14 years living in this town, that has never happened. What Franklin is seeing soon becomes his nightmare. Patti Hunt Dirlam is an executive coach, seminar leader and national speaker who has consulted to Fortune 500 companies, Harvard Business School, and major financial and professional service firms. The characters are memorable and realistic.
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