American Icon: Alan Mulally and the Fight to Save Ford Motor Company
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the leaders...
By Bryce G. Hoffman
File Size: 2084 KB
Print Length: 434 pages
Publisher: Currency (March 13, 2012)
Publication Date: March 13, 2012
Sold by: Amazon Digital Services LLC
Language: English
ISBN-10: 0307886050
ISBN-13: 978-0307886057
ASIN: B005723KGW
Text-to-Speech: ::::
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Word Wise: Enabled
Format: PDF Text TXT book
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In 2006, Ford brought in Alan Mulally to help rescue Ford Motor Company from itself. Mulally’s first task was to change Ford’s management style from “every man for himself” to “every man for Ford”. Ford management’s transition from hiding problems (so you didn’t get fired) to acknowledging problems...
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